Train With Reece
A high-converting website for an online personal trainer focused on brand clarity, trust, and client acquisition.
Traffic Increase
N/A
Clients Onboarded
Actively growing client base
Initial Challenge
Train With Reece (TWR) began with a focus on attracting local personal training clients, but during the project, Reece transitioned fully into online coaching. This shift required a complete rethink of his digital strategy — moving away from local SEO efforts like “personal trainer in Chelmsford” and toward building a strong, professional online brand that could resonate with a remote audience. The challenge was to create a website that not only reflected Reece's energy and expertise but also served as a conversion tool, capable of turning cold visitors into high-intent leads.
Solution
We designed and developed a modern, conversion-focused website built to support Reece's new direction as an online coach. The site communicates his brand clearly and confidently, with focused messaging, intuitive navigation, and a strong visual identity. Key features include mobile-optimized layouts, a frictionless Calendly booking flow, embedded testimonials, and direct calls to action throughout. With performance, clarity, and trust at the core of the design, the site now acts as a powerful digital HQ, helping Reece connect with clients, build authority, and grow his coaching business online.